About

Philosophy

Where passion meets purpose.

Organic Crew is an ethical, sustainable and organic apparel brand. We do not compromise on quality and our philosophy is based on the production of luxurious designs, without compromising the planet.

Our commitment to sustainable garment manufacturing is our number one priority throughout every development process. From the cotton fields to construction, we ensure that even the working conditions of our manufacturers are of the highest standard within the industry.

All of our garments are made using 100% organic cotton in Melbourne, Australia. As a Melbourne based brand, we value local production, as it enables us to oversee every development stage and ensure it meets our expectations and ethical standards.

We remain 100% transparent about what we do, as we are immensely proud to be creating not only a brand, but a movement that represents passion and purpose. Our vision is to ensure everyone wins from our apparel; the environment, the people making our product and our valued customers.

We are also inspired by the idea of going back to where the most iconic Australian brands made their clothing. When you purchase Organic Crew, you benefit Australian commerce.

We believe small change can make a big difference. Welcome to the Organic Crew.


Who Are We?

We started Organic Crew because we believe it is possible to enjoy luxury, without compromising the environment or people in the process.

Organic Crew was founded by Mel Lechte in Melbourne, Australia. After years of working in the corporate industry, Mel became tired of a world where profit is everything and often came at the expense of people and the planet. This is what inspired the creation of Organic Crew, a brand that prioritises sustainable and ethical practices as well as luxurious, high quality apparel. Mel soon appointed former model, author, nutritionist and organic enthusiast Bannie Williams as Creative Director and the duo are equally passionate and driven to creating a brand which is based on ethics, not profit.  

We encourage people to ask the question “who made my clothes?” and “what are they made of?” and it is our mission to continually provoke thought around this topic. The fast fashion industry is heavily saturated and yet many people are unaware of the detrimental effect these garments have on the environment and the people who manufacture them. Cheap clothing and their by-products pollute water and soil, as well as contribute to a devastating number of negative health outcomes. Not only is the garment quality poor, but it would no doubt have a cost to someone’s life, somewhere.

We are passionate and dedicated to making a difference. Our mantra is to "Be Informed, Be Involved and Make a Difference." We love what we are doing and we trust you will love what we create.

Organic Cotton

Harmony with nature, combined with human health and respect for our planet.

Organic cotton is farmed in a way that utilises sustainable and environmentally friendly practices. It also ensures the crops aren’t treated with any harmful pesticides, insecticides, herbicides or Genetically Modified Organisms. *Organic cotton farming also uses far less water then conventional cotton farming practices, which minimises the impact on our planet.

Conventional cotton farming uses more pesticides than any other crop in the world. These chemicals have a detrimental effect on the environment, surrounding eco-systems, and are harmful for the farmers and workers exposed to them. It is estimated that cotton producers use as much as *16% of the world’s insecticides and more than 6.8% of the world’s herbicides, an exorbitant amount for one crop. Conventional cotton production also contributes to climate change, as the industrial fertilizers produced release large amounts of carbon dioxide.

We are committed to offering consumers the opportunity to make ethical and considered choices when it comes to the source of their clothing. Now it is up to you. If you would like to read more about the production of organic textiles, we invite you to head to: www.aco.net.au/organiccertification/textile/

*Reference: www.organiccotton.org

Our Health

Why put something on your skin that you would not put in your mouth?

The skin is the bodies largest organ and readily absorbs the substances it comes into contact with. Wearing non-organic cotton increases our exposure to the harmful chemicals that are used to manufacture and treat the garment. 

However, making the choice to wear organic cotton can help limit the ingestion of toxins through the skin and we recommend caring for your garments using a mild and environmentally friendly washing detergent.

Organic cotton is also suitable for those with chemical sensitivities and allergies.